South African based Hip-hop star, Big Dada has
said that the music industry in Nigeria is undoubtedly one of the biggest in
the world. Dada who returned to Nigeria to begin the shootings of his hit track,
titled, King Kong, featuring T-Cross and Oral Cool this Friday, has lauded the
effort of young Nigerians who despite the unfavorable environment have continued
to excel.
Contrary to people’s expectation
that the fast growing rapper would move
his crew to South Africa for his ongoing video project, the Bosses Boss affirmed that Nigeria is a
beautiful place, with all the talents to conclude work on his video. He said
that being a patriotic Nigerian, it becomes necessary to return to the country
to work with creative hands in the industry. He also affirmed that Nigeria has
the largest entertainment market in Africa and second to the United States in the
world, believing that despite the competition in the country, originality would
sell any determined artiste to the world. According to Dada, South Africa may
be a beautiful place to shoot one’s video, yet it cannot compete with Nigeria
in the entertainment business. “ I live in South Africa, I do music there, but
you can’t ignore Nigeria when it comes to the real entertainment business in
the world. South Africa is still a baby compared to Nigeria in this business. I’m
proud to be a Nigerian,” Dada said.
Presently, Dada’s hit track, King
Kong is enjoying airplay on different radio stations across the country and in
South Africa. Dada will commence his video project on Friday, and will be
directed by Matt Max, a renowned video director who directed Olamide’s ‘Stupid
love’, Dona Divas’ Gaga, and a host of others.
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